Aspiration as a Design Element in Urban Planning

Published in New ARCH Vol 3, No.3 2016  /  A JBD International Project Abstract Among the many challenges that Urban Planning faces in developing countries none is more readily solved and yet more often ignored than the perception and aspiration of belonging to...

iWalk

This powerful app and camera has everything you need to concentrate on what’s really important while you walk; your smartphone screen.

Our curious ability to un-see

its not easy to forget a visual. This fact is particularly important when creating a visualization and should be kept at the forefront of your decision making process.

Architecture is branding

It strikes me as funny, that after having been a professional designer for my entire adult life, the realization that design is a perceived value has only recently come around full circle. As I prepare notes for this paper I find myself blowing the dust off of various...

New York City Needs an Iconic Taxi.

There is an old adage that says “criticizing is easy, offering a solution is hard”. Oddly enough in the case of New York City’s Taxi of the future, the Nissan NV200, that saying works better backwards. Designing something better is easily done; criticizing it is...

3D as a second language

The advantage of knowing 3D in the creative thought process. There is a theory that knowing a second language strengthens your primary language. It states that a second language speaker gains an advantage that is more than the sum of the two languages, it’s called...

Bardolino Classico – A Digital Case Study

We gladly took the opportunity to choose an unfamiliar wine in order to explore our collective analytical, visualization and branding abilities and learn something in the process. Why did we pick Bardolino Classico?  Because it is somewhat of an odd wine in marketing...

Does digital visualization help the creative design process?

I want to be clear that this is not a conversation about the latest and greatest visualization technology. This is a conversation about if visualization actually helps the creative process. There is no doubt that computer generated images help tremendously in the...